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Coca Cola to Launch its First Alcoholic Drink that Could Replace Beer

Coca-Cola, a major US beverage company, is planning to release canned chu-hi in Japan. It will be the first alcoholic beverage in the company's history over 125 years.

Canned chuhai is based on Japanese shochu, and it is flavored with various flavors, alcohol content is usually 3-8%. Coca-Cola Company hopes to capture the demand increase in Japan for Chu Hai in growth.

President Jorge Garduno of Japan Coca-Cola said, "It is a modest attempt at certain parts of our market" about the launch of Can Chu-Hai scheduled for the end of the year.

"We have never tried in the low-alcohol drink field, but it shows our commitment to continuing to explore opportunities outside the core business." It is said that the possibility of being released outside the Japanese market is low.

Chu Hai shortened the name "Shochu high ball", which is promoted as an alcoholic beverage to replace beer, is particularly popular among female consumers.

All major Japanese beverage makers, Kirin and Suntory, Asahi, all three companies are producing canned chuhai products, and are also working on developing new taste.

The most popular are the strong citrus fruits such as grapefruit and lemon, but the taste of fruits such as grapes, apples, peaches is also on sale.

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